Mock up of Advertisement.

Mock-up of Digipak.

Photos that are used in Digipak and Advertisement.

Main cover of album =

I find this image good because the artist is looking directly at the audience, which engages them and encourages them to pick it up. Her clothing is seen during the filming, which shows a clear link towards the single ‘Oh No!’ The clothing isn’t empowering either so it would not clash with my colour scheme. It has a hint of red on her clothing and on the medal strap so I can link it towards my colour scheme too.

The use of medal shows her rebellion and carefree attitude that our group want to portray to the audience.

Inside cover/ Advertisement photo  =

In my opinion, I find this photo very enchanting. The use of photography make it seems mysterious and has good use of angles and rule of thirds. The reason why I like this photo is because I can clearly link it towards my other panels because of the blue wall/background, which I can carry it across to all of the other panels. Additionally, this photo was also part of the music video, which clearly links it together.

Mock-up of your Digipak

AIMEE STAR   queen of hearts. <--- Engravers font.

As the album is called Queen of Hearts I have decided to incorporate the theme of playing cards into my digipak. Therefore my colour scheme will be white, black and red.

The font I have chosen is Engravers as it is bold and is a similar font used for a deck of cards. The front of the album will resemble a card with an image of the artist being mirrored to resemble the Queen on a pack of cards. 

The name of the artist will be bigger than the name of the album in order to follow the conventions of a digipak. To ensure there is a consistent theme each panel will be have the border again to resemble a playing card.

P!Nk's Digipak

FRONT

INSIDE

BOOKLET PAGES

CD

BACK

'P!NK's - GREATESTHITS...SO FAR' is an amazing digipak. it comes with an extra 10page booklet iside with picture and lyrics, which all connect with the solour scheme. The Cd itself has been designed to match this artist and her Digipak. all graphic imaged match the artist images on back and front, they have also had been designed to match the colour scheme, by putting certain effects on them. The front is consicted throughout the digipak aswell as the images and colour scheme.

P!Nk - Relates to our artist as a pop artist, although p!nk is a punk/pop artist and our artist Aimee Starr is an indie/pop artist. i still think their work is slightly similar, plus i also think this is an amazing Digipak to look at when design mine.

i Couldn't find an advertisement for this digipak

Potential pictures for Digipak.

These photos could be used for my digipak as they are bold and suit the genre. The first picture is edgy and striking which would be good for a front cover, the second photo could also be used for the front cover because it is a commercial photo. The last photo links in with our music video so it would be effective if i used it in the inside.

Florence & the Machine Digipak/Advertisement

This is 'FLORENCE & THE MACHINE's -LUNGS' digipak. Her digipak comes with an extra insert containg pictures of Florence.. it also had a track with a few lyrics. This is what make it different from an normal Cd as it gives her fans something extra. Ther visual aspect is constant through the digigpak, on the front her name is clearlt stated and so is the name of the album. on the back she uses an image of Lungs which realates to the front cover and the album name. Although i think her digipak is really good, i find that the barcode on the back cover ruins is as it is placed on a black background and it is white, this is something i will think about when designing my digipak, i also thought that the writting was too small for the tracklisting so i will make sure when making mine it is clear.

Florence and the Machine relate to our genre as she is an indie pop artist. She is also unique in how she presents herself as is our artist 'Aimee Starr'.....

This is Florence's Advertisement. It is clear that its from the same artist as the image, and font are the same as the Digipak. Florence's advertisement also clearly states the date and what its advertising - CD, Deluxe Cd... Etc.

Mock up of advertisement.

Overview of 'Do's and Don't' of design work.

Don’t:

• Use more than 2 or 3 fonts
• Fonts are easy to read
• Avoid cluttering of different photos and images
• Up to 3 or 4 colours max for colour scheme
• Colours do not clash with another
• Use images that are poorly photo-shopped
• Use different ideas for each digipak panel
• Poorly enlarge image of artist by stretching

Do:

• Include bar codes
• Include any necessary information e.g. producers, copyright etc
• Make sure the artist and album name is on the side of the album
• Use a wide range of track lists
• Include album artist name and title of album
• Make it relatively simple
• Use good images
• Use clear layout of digipak
• Show good use of linking of panels

Short-list of fonts, colours, layout and design ideas.

Design ideas:

• Funky, upbeat, retro style like designs
• Graphic designs
• Includes 'Stars' and other simple shapes

Or

·        General convention of close up of artist and simple background

Colour scheme:

• Black and White (simple colours that are needed in all or most colour schemes, especially to create backgrounds or shadows)
• Colour scheme is mainly blue which I would use different shades of blues.
• I would also add a hint of red included.

Fonts:

• Helvetica
• Apple Symbols
• Skia
• Optima
• Corbel
• Chalkboard
• Hei
• Heiti SC
• Menlo
• Thonburi
• Apple Gothic
• Eurostile
• Monaco

Producer:
Neon Gold

Main:

1. Monaco
2. Apple symbols
3. Heiti SC
4. Eurostile

Layout:

• Definitely use the main artist as the front cover
• Fonts not too empowering but simple
• 4 panels: Front, back, CD ring and a panel that could contain anything

Inspired by:

• Lily Allen type of album covers

Mock up of advertisement

Advertismnet

This advert shows a clear simlarty to its digipack she does not look at audience and carries on the theme of simple colours.

These three artist have the same genre as our song marine and the diamonds oh no as they both have simmliarties to our play these are includidng the way they dress there target audience and the intruments they seem to use in there songs the music digipack they use simple coulours however they dont look at there audienece most of the picture on the didgipack look away from the front.  

                                                  

Analysis of 3 Advertisements that relate to your genre.

Analysis of 3 Advertisements that relate to your genre.

LILY ALLEN

This advert looks relatively simple, basic and straight to the point.

The advertisement also has links to the actual album ‘The Fear’ where it has a pale pinkish colour. Although Lily Allen is not wearing the same dress or same hairdo, we can guess it is from the same album considering Lily chose a different look rather than her modern, hippy look she normally wears.

It has the normal conventions of an advertisement of showing the links to her myspace and website. The description just shows that the album is playing, possibly it was from online as it has ‘links’ on the advertisement. The genre it portrays in my opinion would be indie, which represents her type of music she makes.

LADY GAGA

The advert is very heavily photo shopped, showing different effects on the artist itself and on the backgrounds. The colour scheme is mainly greenish tints and grey, which portrays a professional look although the contents are simple, the overall advertisement is very effective and appealing. The image of Lady Gaga on the poster establishes her iconic look, with the bold haircut and her unique look. It contains in the corner a promotion of the actual album in the cover, which matches the same haircut, therefore showing the link between her album and the advert. The advert is advertising the oncoming ball where Lady Gaga would perform. The genre it represents would be pop, techno type of music, which is mainly all upbeat. The type of music we are doing is 'indie pop' but it is very upbeat and catchy such as Lady Gaga's music.

KATY PERRY

The colour scheme for this advert is mainly pink and white. On the top half, it shows the actual artist and below has a description of upcoming concert of Katy Perry by booking through an airline.

Although it does not show a clear link between her album and the advert, we see the iconic look she displays in most of her photos which is her bright coloured lips, and the title font of her name which is shown in most album covers.

The layout is very smart as it can still contain lots of description without being too overcrowded and contain the vital information it needs. The genre it portrays is heavily based on female viewers, so it would be based on pop.

Analysis of 3 digipaks that relate to your genre.

This is the digipak for Mika, who is of the pop genre although our genre is actually indie pop, my digipak should also be eye catching but not as bright as this as my genre is also indie. The audience is similar to my artist as mainly females listen to Mika's music, this will be the same for my artist Aimee Star.

 This is the digipak for Katy Perry's new album Teenage Dream. The use of black is links in with the indie rock genre, which i will incoporate in my digipak. There is also an ongoing theme through each panel which i will also have. This links in with my audience as Katy Perry's audience will be similar to my artist's because of the pop, rock influence and because Katy Perry's audience is mainly teenage girls which is hinted in the title 'Teenage Dream.'

This is a song from her album which demonstrates that it links to my genre and audience.

This is the digipak of Florence and the Machine's debut album Lungs. Florence is also of the indie pop genre this is evident with the use of black which takes up most of the digipak. The pair of lungs on the back which are labelled also show the kookiness associated with indie pop, the romanticism shown in the front cover with the flowers and feminine pose also suggests that the audience is mainly female, which is similar to my artist.

Here is a song from the album.

Analysis of 3 advertisements that relate to your genre

The Drums - The Drums

This is the advertisement for the debut album by The Drums, an American Indie Pop band from New York. This is the same genre our artist Aimee Star.  The advert fits in with our genre as the shaggy curtain and hard floor make it obvious that the artist is of the indie genre also the picture shows that the venue is not a huge arena. Like The Drums, Aimee star will perform mainly at gigs rather than huge arena tours. Our audience will mainly be young people between the age of 14 - 25 who attend gigs and live and breathe the indie pop scene.

Ellie Goulding - Lights

 This is the debut album from Ellie Goulding called Lights, she is also of an indie pop gemre, this is evident with the unusual effects, her image is also not over styled, which shows the genre is not just pop. Also the black is evident of the genre being part indie. It relates to our audience as again people who would see ellie goulding at a gig would be young people presumably more females than males.

Here is the debut single from Ellie Goulding:

Florence and the Machine - Lungs

This is the debut album from Florence and the Machine, she is also of the indie pop genre, like the other adverts dark colours/black is included in the colour scheme to represent the indie side of the genre, in my advert for Aimee Star i also include black. Again this links in with our audience as Florence performs at small gigs to mainly female audiences, with the similar age range.

Analysis of 3 Digipaks that relate to your genre

LILY ALLEN

Lily Allen’s album covers portrays the image of ‘pop’ but has a hint of retro style to it. Therefore, I think that it shows the ‘Indie Pop’ image. Lily Allen looks neutral, portraying her ‘I don’t care’ attitude, which compliments her song list considering that there is some swearing in her songs. There is a heavily based graphic design, which is running through the front, back covers and CD design. It has bold fonts and the style makes it look modern and appealing. The colour scheme is quite simple, using mainly blue, greys and black running through the front and back covers. The colour’s are not dull but The audience it attracts would be young teenagers, as the whole designs look ‘cool, funky and hip.’

ELIZA DOOLITTLE

This also has a similar approach to Lily Allen’s album. It has a graphic design throughout the backgrounds and on the back cover, with loud, bold fonts that are very eye catching and stands out. City images such as tall buildings and other ionic ‘city’ life is shown throughout. However, there is no album title to be seen. There are also random images such as a cat, legs, lips and a dice is seen alongside the ‘city’ therefore illustrating the child-like, carefree behaviour Eliza Dolittle symbolizes. Therefore, it illustrates it's pop and a mixture of indie culture.

Similar to Lily Allen’s album, it is also aimed at female type audience. However, because the image that Eliza portrays, I would think that it would be aimed at a slightly younger audience than Lily Allen, considering that Eliza looks much younger and her name sounds child-like, which relates more to the younger audience.

KATY PERRY

The main colour scheme is bright bold colours, but mainly bright pink. However, unlike the usual conventions of colour schemes, it has more than four. Instead, there is a range of bold colours- but not being too vivid either and using colours that complement each other to prevent over crowding and clashing of colours.

The ‘Teenage Dream’ digipak colour scheme is mainly pink, black and white. We see the occasional bold colour for example, the CD disk itself is seen as a candy sweet. The digipak contains photos of Katy Perry posing which is a typical convention of a digipak in female artists. Katy Perry can attract a wide range of audiences such as boys too as the sexual image she presents herself as. The genre she represents is a mixture of pop and indie. Overall, her album is quite simple compared to the other two artists I have analysed.