Example of Illustration: 2pm - Heartbeat
2pm is a Korean band which is widely known in the eastern part of the world and are slowly dominating the western culture, especially in America. I think it is equally as important to look at other music videos from other cultures and different countries, so that we can make a comparison to British artists and songs.
This music video demonstrates illustration, as if you read the lyrics, (in English) it is a song about being heart broken, and still loving a person even though they are not together anymore.
The dancing is eerie and at some moments they act like marionette puppets and emphasize the lyrics such as popping to indicate 'a heart is beating.' The narrative is linear and the sequence is smooth, and where it reaches towards the end, it succeeds in achieving equilibrium.
Example of Amplification: The Wanted - Heart Vacancy
The music video shows amplification as it does not necessarily follow the lyrics with the use of action but however, there is a narrating going on about a love story which amplifies the meaning of the song. It is linear as we follow the sequence of events taking place and towards the end, equilibrium is reached. The band members are not actually participating in the music video, but rather narrating the whole story.
Example of Disjunction: One Republic - Apologize
One Republic's song, Apologize clearly shows disjunction, as the lyrics of the song does not have any link towards the sequence of video. It has a variety of random actions that are eerie to demonstrate the meaning of the song instead. It is non linear as there is no clear structure, and the singer is a silhouette who appears randomly through the whole music video. Although the choice of shots are very powerful, it can also be illustrative as it arises emotion.
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