Tuesday 18 January 2011

What have you learned from your audience feedback?

Positive Feedback
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Negative Feedback

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"Some locations could have been more appropriate"
- I agree with this comment as during production of our music video and the filming process, we had filmed in the 'play room' scene with the pool table and I believed the shots really suited the genre and it looked really good (as you can see with some of our previous production photos) but in the end we did not use it because we analysed the shots and realised that there were some faults with the mise-en-scene e.g. keys on door, other props seen on screen. Additionally, as it was one of our first ever shots we took, our camera skills were not as improved compared to later on when we filmed in the other places.
To improve on this, we can definitely improve our camera skills and widen our locations- possibly by following a narrative so that the singer is in different locations rather than randomly switching back and forth as the song progresses. Additionally, we can add more suitable locations such as using more green screen, colourful places etc, as such from where our first ideas came from.

"The texts were not that effective"
- I agree with this feedback because I think that the text font, and text transitions could have been better done. Although it suits the genre, it has a hint of unprofessionalism, because I think it wouldn't be shown on music channel on the television. Perhaps the font was too typical, and the transitions was too obvious and amateur-like.
To improve on this, we can change the how the text comes into the video, and as with our music video, it only appears at a certain point, we can consider to use more text within the video to have a sense of continuity.

On the whole, the majority of the audience really liked our music video. It was upbeat, funky and followed the general conventions of a music video. I have learned that to make a effective, seamless video, it is important to take many different shots (and also in different positions for match-cut purposes.) Having many base tracks is very useful as it is continuous, and if any faults go wrong, using the base tracks are beneficial and can be used as a alternative. Mise en scene is especially important, in terms of acting and the locations as it can determine what makes a 'good' video. Editing all the sequences and adding on transitions/effects/texts is difficult, but if done correctly, can really make a video look really effective. 



Link to: Vimeo Audience Ratings

Summing up, the planning, research and production has developed and improved my skills and abilities of using technological aspects such as the video camera and Photoshop for example. I learnt how to work under pressure, meet deadlines and co-operate and bond with my other team mates. Overall, the whole experience and products made had paid off! :)

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